Your Privacy Choices
As described in our Privacy Policy, we collect personal information from your interactions with us and our website, including through cookies and similar technologies. We may also share this personal information with third parties, including advertising partners. We do this in order to show you ads on other websites that are more relevant to your interests and for other reasons outlined in our privacy policy.
Sharing of personal information for targeted advertising based on your interaction on different websites may be considered "sales", "sharing", or "targeted advertising" under certain U.S. state privacy laws. Depending on where you live, you may have the right to opt out of these activities. If you would like to exercise this opt-out right, please follow the instructions below.
If you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will treat this as a request to opt-out of activity that may be considered a “sale” or “sharing” of personal information or other uses that may be considered targeted advertising for the device and browser you used to visit our website.
WHY CRAVE EXISTS
We just wanted better food to still feel like food.
CRAVE started with a pretty simple thought: eating with more intention shouldn't mean giving up the meals you actually look forward to.
So we keep the food familiar, make the ingredients more thoughtful, and explain the useful bits without turning dinner into a science lesson.
CRAVE, BY THE NUMBERS
A lot of thought, kept simple.
120
RECIPES
14
DAYS PLANNED
8
RECIPE FOCUSES
5
LAYERS PER PAGE
120 RECIPES
30 breakfasts, 30 snacks, 30 dinners and 30 desserts. Enough choice to keep things interesting without turning the book into something you never know how to use.
14 DAYS PLANNED
The Gut Reset gives all that choice some structure. Your first two weeks are already mapped out, so there's a clear place to begin.
8 RECIPE FOCUSES
Energy, Calm, Digestion, Glow, Immunity, Sleep, Recovery and Focus. Different recipes have different reasons for being there.
5 LAYERS PER PAGE
Each recipe goes beyond ingredients and instructions, with the remedy idea, best-for guidance, purposeful ingredients, useful swaps and good-to-know context.
WHAT MATTERS TO US
The stuff we don't want to compromise on.
It has to taste good first.
If a recipe feels like something you're forcing yourself to eat because it's 'good for you,' it doesn't feel very CRAVE to us.
Every ingredient should earn its place.
We like ingredients with a reason for being there, then explain that reason in plain language instead of dressing it up.
Useful beats complicated.
You shouldn't need a cupboard full of obscure ingredients or hours in the kitchen to make everyday food feel a little more purposeful.
Made for normal kitchens.
Busy days, leftovers, simple swaps and food you'll actually make again. That matters more to us than making everything look perfect.